Founder-Built Blueprint
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BLUEPRINT
• Creating a resonating business name
• Setting up your business legally (U.S. + international notes)
• Finding and working with manufacturers
• Designing products that actually sell
• Pricing for scale and longevity
• Building a high-converting Shopify store
• Growing a real community
• Tracking money, profits, and expenses
• Taxes, write-offs, and financial structure
• The mindset behind building something long-term
Who This Is For:
People who want ownership.
People who want systems.
People who are done guessing.
You’ll receive an instant download link to the PDF delivered directly to your email after checkout.
THE BRAND BLUEPRINT:
My name is Shalin, founder of 2TW (2THEWORLD).
I’m 23 years old, born in Toronto, Canada. Before this brand, I worked long construction days, low pay, no leverage, no direction but I had one thing: obsession with creating.
What started as designing clothes on the side turned into a full-scale brand. I taught myself everything. Design, manufacturing, branding, Shopify, ads, logistics, and fulfillment from zero, with no mentor and no shortcuts.
That process built 2THEWORLD into a multi-million-dollar brand.
Along the way, I didn’t just build my own company, I went on to help scale hundreds of brands, including seven- and eight-figure clothing brands you’ve seen across social media.
This book exists for one reason:
Most people don’t fail because they lack motivation.
They fail because they lack a clear blueprint.
2THEWORLD: The Brand Blueprint breaks down the exact foundations behind building and scaling a real brand, what actually matters, what actually works, and what to focus on when you’re starting from nothing.
No fluff.
No recycled advice.
Just structure, systems, and execution.
If you’re serious about building something real, this book gives you the foundation to do it correctly.
2TW Client Reviews
Very real no bs. i can tell this was written by someone whos actually built a brand not just another scammer lol
Marco D
I liked that it doesn’t overpromise. It shows you what’s possible and what still takes work i Respect that. Will be copping from 2theworld
Lena K
This saved me months of trial and error. Even just the early chapters were worth it. Luv ya Shalin
Tyler S
Way more detailed than I expected. This isn’t motivation talk it’s actual steps. I already fixed mistakes I was making.
Abigail M
I’ve bought other guides before. This is the first one that actually explains why things work not just what to do.
Jason R
